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About Us
Our Future Aspiration
To become Southern Africa’s leading hub for tools and expert advice.
Drive growth and opportunity for all who build, fix, and create.
Our Everyday Steps
Equip and empower customers with:
- Quality tools at competitive prices.
- Expert advice and outstanding customer service.
- Efficient support that builds lasting relationships.
8 Core Pillars
- Quality Products
- Superior Service & Advice
- Reliable Backup & After-Sales Support
- Lean Efficient Operations
- Employee Focus
- Accountability to Each Other
- Continuous Improvement & Proactivity
- Integrity in All That We Do
Where It All Began
Adendorff Machinery Mart's journey began in the early 1990s when it transitioned from an auctioneering business into a tool supply enterprise. Recognising the need for quality tools in South Africa's industrial nodes, Adendorff started catering to a diverse clientele that included mechanics, plumbers, electricians, contractors, and builders. These initial customers, affectionately known as the "bakkie brigade," laid the foundation for the company’s focus on serving hands-on professionals.
The decision to shift from auctioneering to direct retail was driven by a desire to meet the needs of technical and tradespeople who required reliable tools and expert advice. Over time, Adendorff expanded its offerings to include artisans, light manufacturers, engineers, and other technical professionals, becoming a trusted partner for those who build, fix, and create.
The company’s long-standing value proposition, "Quality tools, best prices", reflects its commitment to affordability, reliability, and customer satisfaction. By consistently delivering high-quality products backed by exceptional customer service, Adendorff has built lasting relationships with its loyal customer base. This commitment remains a cornerstone of its success, enabling the company to contribute to South Africa's growing economy and technical sectors.
Our Focus
We serve those who build, fix, and create by providing quality tools to meet diverse needs.
Our Mantra
We Provide More Than Tools – we provide the foundation for success in homes, businesses, and projects.